Rule #1: Always Address Your Cover Letter to a Real Person
The first step towards grabbing the employer's attention is to address him/her by name. Simply using "Dear Human Resources" is a huge mistake and one that is made FAR too often.
Think about it. If you were walking down the street in the middle of a crowd of people and someone yelled, "Hey you,” would that grab your attention? Now, if that same loud voice shouted out your first name, would that get your attention? The answer is probably "YES!"
In my NEW step-by-step cover letter system, I will show you the easy way to find out who to send your letter to, how to get it into their hands immediately, and how to guarantee that they will open it, read it, and most importantly, pick up the phone to call you for a job interview.
You’ll save a lot of time by discovering...
- How to guarantee your cover letter gets into the right hands. (Before you seal your envelope, it is imperative that you check off these “Four Golden Rules” for flagging the attention of the decision maker.) – Section 2
- How to address your cover letter if you cannot under any circumstances get a contact name. (And why saying, “To whom it may concern,” will kill your letter dead on the spot.) – Section 2
- What employers look for when sorting applications. (You’ll learn what raises red flags, what raises curiosity and how you can benefit from these inside secrets to get your application bumped to the head of the line.) –Section 4
- How to set up your letter if you plan to submit it online. (12 dummy-proof steps for sending your cover letter perfectly over the internet and getting it into the right hands.) – Section 6
- 100% way to get your letter read. (Use my “Magic Pill” when you want to guarantee you get the attention of your dream job.) – Section 9
- How to follow up on your cover letter. (You MUST make sure your application has been received and reviewed.) – Section 10
You will learn remarkably simple techniques, such as my 5 Golden Rules for Delivering Your Letter Into the Right Hands. Included in these is a special trick that is guaranteed to get your cover letter addressed to the right person and placed right into their hand. (I learned this one day while having a conversation with a mail clerk at the post office.)
Here is the Benefit to You: You want the employer to know that you are persistent and excited to be working on their team. My simple steps to getting the right information will help you impress your future employer before you ever step inside their office for the interview.
They will be excited to meet you because you will have already proved that you are someone who can go the extra mile.
Rule #2: Your Letter Needs to Express Exactly What You Want to Accomplish
You've probably heard the saying "if you never ask, you will never get."
Most people assume that other people know what they want. Two thirds of the cover letters that I have seen never have a specific goal in mind. They don't even mention the job they are applying for.
Now that's just crazy!
You will discover my instructions for communicating to the employer exactly what YOU want and when you want it! (it's easy to find out... I will show you how.)
When most people attempt to be confident and outline what they want, they end up sounding arrogant and fabricated. I will teach you in 3 minutes how to craft a warm, confident, and appropriate opening that is sure to gain the employers respect and attention.
In addition, I will lay out the tips and tricks that will show you exactly...
- How to personalize the first paragraph of your cover letter and immediately grab the employer’s attention. (You’ll appeal to the employer and make a powerful impression when you utilize this 30-second “mirroring technique” for using the company’s classified ad to quickly customize your letter.) – Section 1
- How to pack all of your credentials into one page. (This simple sorting method will help you quickly sift through your list of qualifications to uncover the gold the employer is seeking.) – Section 5
- How to choose the right words that drive employers to action. (With my list of action words, you’ll transform a long-winded paragraph into a single line, power-packed, bulleted item.) – Section 7
Here is the Benefit to You: An employer needs someone who is single-minded and not afraid to be aggressive. Why is this important? Because it proves your ability to be trusted to fight not only for your success, but also for the company’s success. In this day and age, employers are dying to find people who they can trust do a good job.
Your cover letter needs to be an extremely focused letter that combines all the right information and a special call to action. I will teach you what to say and where to say it, so you can get what you want ... the interview.
Rule #3: Your Cover Letter Needs to Be Laser-Targeted for Each Company
The reason why companies hire employees is because a good employee will help them become more efficient. As a result, a hiring manager is looking for someone who will fit exactly into their picture of what they want, and therein lies one of the secrets of my cover letter system.
If you send out a generic template letter to each company it's almost guaranteed to be tossed directly into the trash. Why?
Simple: the letter doesn't address the specific needs of the employer.
In other words, the letter needs to be personalized. But how exactly do you do this (without wasting hours on each letter)?
Fortunately, I have crafted a uniquely simple way to personalize each and every cover letter by only changing 3 simple sentences – a process that takes a maximum of only 10 minutes for each letter and is something I've proven that anybody can do.
When you’re ready to customize your cover letter, I will show you...
- How to find and use recent media reports and the company’s own literature to create an eye-popping introduction. (Instead of spending hours grinding out what you should write, in minutes you’ll be able to craft a stunning message that will zero in on the employer’s main desires.) – Section 1
- How to set yourself apart from the competition by matching your past success with the employer’s future goals. (Instead of sending a dry, lifeless cover letter like everyone else, this 5-step method will help you instantly and effortlessly tailor your skills to the immediate needs of the employer.) – Section 1
- How to make your letter unique for each company without writing a new letter from scratch. (Changing this one sentence will automatically customize your letter.) – Section 11
This 10-Minute Recipe for Making Each and Every Cover Letter Personal and Effective will show you how to point and click your way to customizing each and every letter instantly and effortlessly.
Here is the Benefit to You:What a company needs is someone who is willing to meet their needs. What you will receive with my 10-minute recipe is a cover letter that speaks directly to the needs of the person who is sitting in the chair reviewing the applications. When they see that you fit the profile of their ideal candidate, you are sure to get an interview.
Rule #4: You Need to Make Sure Your Cover Letter Has Passion
The majority of people have a difficult time writing, let alone writing passionately.
If that is you, then my Breakthrough Cover Letter Creator (the step-by-step cover letter program in my system) will help you write like a $1,000/hour world-class writer.
You don't need to know how to write. As a matter of fact, all you need to do is take a few minutes and use my 25 Passionate Power Phrases That Hold Your Reader Captive, throw in a few personal details (I give you tons of examples), and presto... you'll be amazed at how incredible you sound.
I have learned a little secret through my years of experience. Because we are all emotional people, there are certain words in the English language that mesmerize us and hold us captive to whoever utters them.
That is why I designed this list after years of reading psychology and motivational books, putting that theory into practice, testing, and discovering what flat-out works.
To rev up your cover letter with passion and enthusiasm I will show you...
- How to inject your “own voice” and personality into your letter without sounding corny or cheesy. (These language dos and don’ts will help you be “yourself” and be “professional” at the same time.) – Section 3
- Three things you need to place in your introduction to stand above the crowd. (And why placing this special title under your name will immediately position you in the mind of the employer as a “qualified candidate.”) – Section 3
- Inside tips for writing a friendly letter without being informal. (Examples of letters that always get tossed out, and what you need to do to ensure your letter isn’t one of them.) – Section 3
- How to present yourself in the best light without going overboard. (By teaching you 5 Things You Should Never Write About, you’ll know exactly what to say and how to highlight your premium skills.) – Section 3
- How to load the extra punch and enthusiasm into each one of your bullets. (Copy and paste any of my super-words from my extensive library to empower your letter with life and creativity.) – Section 4
Here is the Benefit to You: Employers want passionate people working on their team. Passion is contagious. A dry, boring cover letter is usually written by a dry and boring person. However, a passionate cover letter is written by someone who has life and excitement. It’s critical that you become that person full of fervor and zeal.
Rule #5: Your Cover Letter Needs to Ask for the Interview
There are two ways to ask for an interview: the effective way and the ineffective way. Most of the time there are a dozen ways to make a statement. Your letter needs to inspire and motivate... igniting an intense feeling of urgency in the employer's mind.
Unless you know My 3 Secrets to Getting the Call for an Interview,you will be waiting anxiously by the phone, pacing back and forth wondering if the phone still works. Don’t let that happen.
I've reserved compelling sub-sections in my system that will show you...
- How to generate an immediate surge of anxiety inside the employer’s mind to call you the same day. (By adding this “one thing” to your closing line, you will position yourself as a “hot & limited commodity.”) – Section 2
- How to use your opening line to compel the employer to flip to your resume. (Using these time-tested openers, you’ll stir up a burning curiosity that won’t go away until they flip to your resume and call you for more information.) – Section 2
- How to use this special technique in a very specific location inside your letter to pull them into your copy. (I will show you where most employers begin reading your cover letter and what you can do to take advantage of that fact.) – Section 5
Here is the Benefit to You: The employer will read your cover letter and become impressed with the idea of interviewing such an exciting person. In addition, when you let him know, in a remarkably subtle way, the one secret I know that always works to drive them to their knees, he will literally be forced out of his chair to call you in for an interview as soon as possible.
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